Daily Archives: March 11, 2007

Web Stats, Web Content

I know this blog is simply a personal journey, but the marketer in me is addicted to watching my blog stats. For some reason I can’t leave without checking to see if anyone has been on and what they are interested in. It’s not an ego thing, I simply have a festering need to know how people are experiencing web content.

A website is made up of three interdependent components: content, technology and usability. Get one of these wrong and your website loses its impact. Content is the most important piece. Great content attracts the right people to your site and keeps them coming back. For content to be great it needs to be relevant and speak to the visitor.

  • Don’t tell them what you want them to know, tell them what they want to know.
  • Value their time. Make it easy to find what they want.
  • Don’t confuse them with details. Give them a little bit and drag them in.

The days of the CEO calling the switchboard to simulate a customer’s experience are likely gone. But, the theory of this practice extends well to the web. Sit down at home as if you were a visitor (being in your underwear wouldn’t hurt), decide what you want to find out from your organization and then see if your website works.

In the absence of daily usability testing, web stats give a clear picture of exposure, engagement, task completion and what’s hot and what’s not on your site. Interpreting stats correctly is an important part of measuring your success—the success that comes from having a highly usable website with great content and reliable technology.

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Lilly

A very good friend of mine performs bellydance at a Lebanese restaurant. Last night I had my first taste of authentic Lebanese food and Lebanese wine. I enjoyed the food, the wine and the time spent with friends.

A jazz singer played during dinner, which sounded great but diminished the authenticity of the experience for me. Feeling the energy of the Lebanese music which pumped though at the end of the evening, I realized the missing ingredient.

When my friend began her dance, it was magic. What beauty in the way she interpreted the music and invited the customers to be with the moment. Her grace and energy moved me. Her confidence and passion inspired me. How proud I feel to call her my friend. Thanks Lilly.


Moist

The light filters through and with its company 
I see past this moment.
I see the brillance of a new day.

With stillness as my guide
my body directs me toward my true place
where I will be free and open.

I am not looking for direction, I have it.
I am not looking for hope, I feel it.
I am not looking for peace, it is within me.

The earth feeds us and we give back,
becoming a part of it. We are moist with possibilities.
Love is our water.