The wave is tumbling me head over heels. We are not alone for long in this life. Eventually someone will walk in and change our perspective, bring some new focus or outlook or force you to redefine yourself. If only I weren’t so sponge-like these days, I could avoid potential problems. If only I were a brick. Then, I’d stand still and let the wave rush over me, not budging, stuck, safe and sound. But that approach sounds like opportunity lost. So, I gather my brick and bring it tumbling with me. When I reach the other end, I’ll be strong again.
Monthly Archives: May 2007
My focus has shifted. I feel lost, hitchhiking a deserted road back to my centre. I’ve moved away from orderly chaos to a place where everything feels clumsy. I think of my friend Kate and her little boys so often. Perhaps this is tipping me off balance. If so, it’s no sacrifice, it’s the least I can do from my helpless position. I actually feel purposeful sending light and love their way. Scouring her blog and flickr for news and photos, listening to every comment as though we are conversing in a room together. Showering Kate and Justin with surplus strength in case their tandem load runs low.
Inevitably, as we pour ourselves into the lives of others, we snag an edge and hang around for a while, sometimes enjoying the break, sometimes envying freedom. Patience to this, move with the riptide and come out the other end with a deeper knowledge of what life is about.
My most recent homework is to determine my perfect career. Since I rescheduled this week’s appointment with my life coach—even my hair is taking precedence—I’ve given myself space on this. But, driving to work this morning, the words business development popped into my mind and something around that made me feel hopeful that I may be onto something.
Oh, and Heathertoo told me I looked slimmer…I hugged her.
My 3 year old has inherited the gab gene. Like a firefly, his light flicks randomly from his mouth, eyes, ears and often his nose, without pattern, without flow. His inability to wrangle his tongue around any word beginning with an ‘s’ reminds me that even with all his insight, he’s just a little boy with so much learning and growing to do. I want to hold him to infinity. Tonight he took me on a bouncy trip to yesterday, last week, the other day, one day and tomorrow. The scenes were electric, my guide a delight.
Sitting waiting for word
a new string of text that brings news, any news
Prospecting the milk trail for new meaning, new depth.
Thinking, hoping, praying and hoping, more hoping
Grasping the gravity.
Exhilarated by the gold rush.
Amazed by the human body.
In awe of the strength
In awe of the mama.
Justin wouldn’t stay off the road tonight, with his bike or his hockey stick.
Korey wouldn’t do his homework.
Justin wouldn’t get out of the sandbox and come in the house for dinner.
Korey wouldn’t stop asking for just one more candy.
Justin wouldn’t stop taking the bikes out of the shed.
Korey wouldn’t stop crying because Mandy ate his salad.
Justin wouldn’t stop saying Korey was a baby.
Both cried because it was time for bed.
Neither would stop asking for one more kiss.
I just learned my new friend had her twin boys prematurely. They cling to hope. White light, white light, white light. May the universe bring strength and healing to you all, abundantly.
My brother-in-law very matter-of-factly called me a rather unpleasant name yesterday. I was thinking, “WTF!?”, but my very calm response was, “is that how you are experiencing me, or is that how you are remembering me?”
The reason this exchange didn’t escalate into a domestic 911 emergency is because he’s known me since I was 9 years old, and I’m sure for brief moments during all these years, I’ve been a “LMIB” a time or two—especially during puberty and those confusing teen years, not to mention swelling to nearly twice my size…twice. Still no excuse to call me out, but I accept (not subscribe to) his foibles. I’ve known him a long time too and my memories of him aren’t exactly snow white.
This got me thinking. When building a brand, is it the experience we are trying to create or the memory of the experience? There are businesses I shy away from because I have a bad memory of them. Often when I give them a chance, my experience is good and slowly my bad memories are replaced. And if it’s done right, the new memories are more positive than if they had gotten it right the first time. Still, I tend to forgive, not forget.
Remember the Tylenol scare in the 80’s. My memory of that still makes me shiver when I grab the red bottle and often I’ll buy generic—and not because of the price. Intellectually I know everything is ok, but my memory rules.
Often though, the problem doesn’t even stem from the product or service. Sometimes it’s a seemingly minor touch-point that just doesn’t live up to the brand promise. I’m not a difficult consumer, but I do expect consistency and good customer policies—the first of which is the customer always has something valid to say.
The strongest trigger of memory is scent and scent marketing is happening all around us. In big-box stores, speciality departments will infuse a scent into the air to attract consumers to their product. Real Estate agents have been doing this for years—advising clients to bake bread or boil cinnamon before an open house. Scent marketing seems risky though, especially in this age of “noscents” and extreme intolerance. While scent marketing is not really a practical tactic for the online arena, it is interesting. Besides, who said, if it can be dreamed, it can be done?
Great experiences give birth to great memories. Creating great experiences is within the direct control of every business. The resulting memories are personal and a lot more powerful.
By the way, my brother-in-law was remembering, not experiencing me and I’ll still be experiencing him—albeit, a lot less often.
My car sat overnight in the parking lot at work. I was so hoping it would be gone when I returned. Two years ago I was sucked into buying extra insurance that gives me 5 grand if it’s stolen and unrecovered. This wouldn’t be such a bad deal considering that’s a lot more than I’d get on a trade-in. Don’t get me wrong, I’m not trying to hire a hitman for my car. But its innocent disappearance wouldn’t break my heart. I’m ready for a new relationship.
I’m lamenting the rain. I know it brings fertility and cleanses nature’s palette, but I haven’t been able to bounce in 2 days. There in the backyard sits our beautiful new trampoline, waiting patiently for us to climb aboard and begin our awkward, gleeful levity. My only consolation is that I have more time to practice my kegel exercises, which, I discovered, are absolutely necessary prior to bouncing.